Research: Survey Results Conclusions

From the summary I have been able to determine who my target audience may be.

Question 1

Majority of those who filled out my survey where male, however there was still a fair amount of females, this suggests that I could make the short film aimed at the male audience, but could still cater for some of the female interests, giving it minor appeal to them as well.

Question 2

The majority of the results where filled by people aged between 17 and 21, this would mean the large part of the remaining questions would be the opinions of said age group, this would make it easier to find out what would best appeal to them as a target audience.

Question 3

The majority here belonged to the White(British Group) however all the other options still had a few people, this would indicate that it would likely be best to create this film using british style film making, as opposed to Hollywood or Bollywood.

Question 4

The results are balanced between Atheist, Agnostic and Christian, this would suggest to me that featuring any obvious religious content may have negative views or cause unnecessary thoughts which may deter from the actual film.

Question 5

The results have showed that the majority of the people who took the survey where students, whilst some in part and full-time work, this would again indicate the young audience and perhaps the idea of school would build a relation between the audience and the film.

Question 6

Majority of the survey results have shown that most people are likely to have watched a short-film at some point in their lives and would be aware of what they are.

Question 7  

The results have shown that the watching of short films isn't a common thing, however its also not unheard of. With most of the people belonging to either yearly or weekly it seems that there are likely two types of short films being watched, one type that are perhaps made each week with no real connection, and yearly releases or side stories to larger films.

Question 8

From the results here I can conclude that the majority watch short films on the internet, whilst a large amount still watch them on the TV. A smaller amount purchases the Blu-ray/DVD releases. A small amount will download. Judging from the past results showing most of the surveyed being part of a young audience, it would likely be that they don't have the money spare to spend on DVDs and such so the ability to watch them for free on line or on the TV would appeal more to them.

Question 9

 From these results we can find that the 5-10 and 10-20 minute options, whilst the other options have few numbers. This will make things easier as the brief stated the short film had to be approx 5 minutes long, so the audience will likely agree on  the 5 minute mark.

Question 10

The results for this question show that the majority of the surveyed prefer the idea of a clearly identifiable protagonist and antagonist.

Question 11

From these results we can see that the three most popular genres are Comedy, Action and Romance. This would mean that these three genres would most appeal to the majority of the surveyed audience.

Question 12

These results show that the surveyed as a whole value the following as the most important factors of a short film: A good plot, Recognisable actors and Subtle Humour. That means these three factors would be best used carefully in my short film so I can maximise the appeal of the film.