Poster Analysis: Tower Heist

	Technique	Effect (Analysis)
Layout	·       Credits below Main Title ·       Ben Stiller’s+ Eddie Murphy’s names at top (Main characters) ·       Main Title Below Characters ·       Slogan above characters ·       Characters Lined up, main characters in front, secondary behind ·       Majority of content is slanted ·       Characters are standing on skyscraper	·       The Credits are seen to be of little importance, they are made grey so they don’t stand out much compared to the rest of the poster, but are still readable ·       Ben Stiller and Eddie Murphy are easily recognisable actors, people will be attracted to movies with these actors. ·       Main Title is below actors, allowing both to be seen clearly and recognisably. ·       The Slogan is placed above the characters in an area with plenty of space, easily readable, slogans are designed to be memorable. ·       Characters are aligned so that all of them can be seen, whilst keeping the main two characters in front, showing their importance. ·       By slanting a large part of the content, people will have to pay more attention to the poster to understand it, making them have greater interest into the film. ·       The use of the skyscraper relates to the title of the film, giving it an image which is easily memorable.
Typography	·       Capitiliesed actor names + Main Title ·       Black + Blue Font Colours, Black Blue/ Gradient. ·       Credits are Light grey ·       Release date Blue	·       The use of capilisation attracts attention to the text, people will focus and remember the actors and title. ·       Black and Blue stands out on the white and light blue background ·       The use of a gradient on the main title makes it seem more aesthetically pleasing ·       Light Grey Credits don’t stand out much, doesn’t take away attention from more important details. ·       Blue on the release date shows that it is important, but not as important as the rest.